RADUGA UZBEKISTAN

/Case Study: Raduga FMCG Product Line in 3D Animation

Overview

When Charx Marketing Agency needed a high-volume, premium 3D campaign for Raduga Uzbekistan, I developed a production pipeline capable of delivering nearly 30 commercial video assets. The core challenge was bringing everyday consumer goods into a stunning, fluid 3D space to boost digital engagement.

/The Campaign Breakdown

• The Yogurt Line: Crafted 3D look-dev, fluid simulations, and lighting setups for 6 distinct flavors, ensuring each variation felt distinct and appetizing. Deliverables covered both medium and large consumer sizes, maintaining flawless label design and geometric scaling.
  

/The Sumalak Project: Sumalak is a culturally sacred, deeply textured traditional dish. Translating its slow-cooked, rich consistency into a hyper-realistic 3D asset required advanced material building and precise lighting to honor the product's identity while appealing to modern shoppers.

/Execution & Scale

Handling roughly 30 separate video iterations required meticulous organization and strict adherence to the creative agency's art direction. The final assets deliver hyper-sharp product visibility, seamless loops, and energetic camera work tailored perfectly for social media and television advertising.