FLAZZO ICE CREAM

Case Study: Flazzo Ice Cream Multi-Product 3D Campaign

/Overview

For the Flazzo Ice Cream rollout, Charx Marketing Agency required a visually mouth-watering digital campaign. I produced 6 high-fidelity 3D videos designed to introduce 7 distinct product variations, focusing on extreme texture detail and highly dynamic camera angles.

/The Technical Challenge

Replicating frozen dairy in a 3D environment is incredibly precise work. To make the products look genuinely appetizing, the production required advanced material development—specifically adjusting surface scattering to give the ice cream its signature soft, creamy depth, and configuring specialized lighting to emphasize the structural shape of all 7 product variants.

/Execution & Results

The final deliverables consist of 6 distinct commercial spots. By building highly organized 3D environments and assets, the campaign seamlessly transitions through Flazzo’s diverse product lineup. The resulting videos provide the agency with high-impact, looping social media content and television-ready promotional materials.